Android has been seeing continuous sales growth whereas IOS sales were stagnant for the last couple of quarters. Currently, Android is the market leader in worldwide market followed by IOS in stiff competition. Android was also enjoying major market capturing in Asia and Africa, but recently Android also stated having sales growth in Europe and North America where people are supposed to be loyal customers of Apple. It reflects the continuous drop in Apple’s sales in all couple of past quarters which is surprising.
But, this trend stopped in the last quarter when unlikely to previous quarters IOS enjoyed the sales growth after long time. This IOS sales growth was not due to taking over the sales from Android because they also showed another quarter with the continuous growth at the same time.
France became the most lucrative and sales generating market for IOS as sales grew by 20.2 percent in the last quarter from 3.4 percent in second last quarter. Apple almost experienced the sales growth in major countries of Europe including United Kingdom, Spain, Germany, Italy and France. Though, these figures does not make significant of the total sales growth in percentage for Android from Europe.
IOS experienced sales growth in U.S market and beaten the Android there though with small margin. Android registered a drop in sales with 0.6% which reaches its market share at 65.5%, IOS experienced increase of 1.3% and now its market share is 31.8%. On the other hand, Japan became as the worst market for IOS where dropped its sales by 4.2% and Android experienced the sales growth by 6.6%.
Apple can see a light of hope on the other side of tunnel with the launch of its upcoming new iPhone and other Apple’s devices, though Samsung also has its upcoming products in pipeline and competition is going to be increased.