Rivalry between Reliance and Jio has been intensed and seems like becomes a personal issue for the top management of both telecom companies. Airtel has made some aggresive moves for stopping the fastest growth of Reliance Jio and strategically moving it downwards while waiting for 31st December when they end its free unlimited data and voice calls. Airtel’s top management has definitely in mind how to stop Reliance taking most out of its unlimited data offer because once offers ends, they will only introduce data offer for retaining customers. Currently, Airtel does not want Reliance winning maximum subscribers as its retainment would be easier in next year.
Airtel is taking on Jio’s 1Gbps offer by making its own offer 100Mbps Unlimited Broadband which subscribers can enjoy for 3 months at the monthly charges Rs.999. Airtel is offering its high speed broadband service in the name of V-Fiber starting from Rs.999 in which subscriber can enjoy 50GB limit in accordance with FUP, free unlimited broadband monthly charges are Rs. 4,999 [Its limit is 1TB in accordance with Fair Usage]. V-Fiber is currently only available in Chennai and soon it will be launched in other countries of India may be up to 87 differnet cities.
You can place the pre-order on its official website for V-Fiber. One who upgrades own service would not be charged with any additional monthly rent. Howevern, modem needs to be upgraded by existing customers so that new modem can support high speeds for non-stop streaming. User needs to pay for the new equippment. Airtel is also offering demand your money back if you are not satisfied with the new modem, money back policy is eligible only for first month. The refund will be made adjusting the bill in its first cycle.
Vectorization technology is being used for the very first time in India for delivering the highest speeds, this initiative is also made by Airtel. Vectorization technology is also used all across the Europe for fixed broadband. India is second largest populated country and deployment of Vectorization technology succeesfully is very challenging for Airtel. They have become partner with Huawei in order to upgrade its broadband network. Currently, subscribers of Airtel broadband can enjoy its services at the speed of 16Mbps.
Airtel has also made an announcement about its new offer for unlimited free voice calls, its subscribers can make free calls as much as they want. Earlier, this offer was only limited to few selected broadband plans. It clearly shows that Airtel is performing under severe pressure of Reliance Jio. In these days, its additional offers and features only for retaining the customers and highly competitive indian telecom industry is the true example of free market economy.